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Webcasts

Join us for online on-demand education through our webcast series!  We are proud to feature a variety of private club industry issues that directly impact membership, marketing and communication professionals.



Upcoming Webcasts



If your online presence needs to be elevated and if you’re looking for guidance on how to get started, this session is for you!

Your club website is one of the most “visited” sections of your club, but yet it’s rarely equally maintained like other “high traffic” areas. Unlike physical structures that visibly show when they need updates, it is easier to allow websites and other technology to fall behind the times. In this session we will discuss how a dated website can result in an even bigger impact and risk than chipping paint on the clubhouse. Your website plays critical roles in the new and existing member experience from offering a visual appearance curated with the contemporary club member in mind, to maximizing efficiency through technological advancements, to user-friendly accessibility, to security and back-office administrative operations just to name a easy few.

Join us as we discuss:

  • the significance of website evolution
  • website design trends and usage
  • what you should consider before you begin a website redesign project
  • conversation starters for getting your decision-makers excited
  • the ROI of a well-designed website and resourceful technology

 


Webcast Archive


Visual marketing is most certainly a trending topic when it comes to capturing the attention of our members and prospective members. In this session neuromarketing guru, Laura Leszczynski VP of Marketing and Strategy at Strategic Club Solutions, will offer her favorite tips for influencing decision making through visual ques. Participants can expect to learn:

  • how to use photos to lead the viewer’s eye where you want it to go,
  • how to take and crop photos that help engage viewers,
  • how simple awareness and manipulation of your subject’s eyes trigger behavior,
  • understand research on what kind of images are more likely to go viral,
  • and many more brain science tips that teach you how to use photos to your advantage.

 


How is it possible to identify members that are on trend to becoming the club's next resignation letters? Utilizing data and effective Retention Campaigns can help decrease 'controllable' circumstances and lower attrition rates at your club.

In terms of developing a strategy to identify and evaluate your own member's activity and engagement, club leadership should start with the basics and understand how to identify those 'at risk' members; have a Retention Campaign outlined and ready to increasing engagement implement; and determine who is responsible for acting on this information and monitoring progress.

In this session, AJ Redetzke, Vice President of Creative Golf Marketing, will provide you with all the information you need to create a membership retention program for your club.

  • Identify and Group Members to Classify Those 'At Risk.'
  • Implement Retention Campaigns.
  • Ensure Effective Communications.
  • Monitor Patterns and Process Against Defined Goals.

 


Without question, the art of marketing to prospective members can be a challenge while trying to figure out what message to broadcast. Is it about the golf, club amenities, social life, wellness activities, real estate, the people, value of initiation, etc, etc, etc?

I think we would agree that it is a combination of all the above mentioned factors. BUT, what if you had an array of granular data on what the latest motivations and expectations are for buyers coming to your market place? Moreover, how about gender specific data on what is motivating him/her while searching for the PERFECT private club….AND, how about a look at the generational differences of opinion between Millennial’s, GenX and the Baby Boomers while they search for their ideal golf club community?

Join PCMA and Golf Life Navigators for a special look at never before seen consumer data and what is motivating buyers to find the PERFECT club in the Sun Belt. We promise a discussion like never before and one that will leave you with thought provoking ideas on how to finely tune your marketing message to prospective members.

 


Is your marketing in a rut? Are you looking for a better way to attract and convert new prospects and engage current members? Changing the way you market your club means moving away from traditional club tactics like membership brochures, flyers, tours, direct mail, etc. and shifting your focus online.

Contemporary club marketing means elevating your club's brand, turning your static website into a membership referral source and knowing how to connect with today's modern buyer.

In this session, Ed Heil, former television news reporter and Owner and Founder of StoryTeller Media + Communications, along with Ruth Glaser, former Director of Sales and Marketing at Hazeltine National Golf Club will help you:

 

  • Learn first hand how Hazeltine National turned their marketing from outbound to inbound resulting in the best years of membership growth in the club's 50 year history
  • Know how to get the support and buy-in of club leadership
  • Understand strategies and tools to make your job easier and drive greater results

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As professional membership relations and marketing specialists it's our priority to build engaging relationships with prospects that show interest in our private club's programming and amenities. We understand that customizing our value proposition is an essential component of our success in membership sales within this competitive luxury market, but how exactly do we best position our pitch for those on the receiving end? During this webcast we will explore four primary personality types and the influencing factors within each classification.

Expected takeaways include:

 

  • Key indicators and characteristics for identifying each of the primary personality types.
  • Decision making processes and triggers of each primary personality type.
  • Strategies and examples for tailoring your value proposition to each personality type.
  • Keywords, calls to action and concepts that motivate each primary personality type.

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We invite you to join us online as we explore best practices centered around our favorite membership sales research insights. The intention of this session is to expand upon areas of significance within our overall study.

Expected takeaways include and are not limited to:

 

  • Adapting to unique prospect wants and needs.
  • Creating systems that result in improved time management.
  • Building a referral friendly membership culture, tips for making the referral process convenient and motivating referrals through relevant rewards.
  • Applying rational market intelligence vs. the ramifications of deals and promotions.
  • Presenting reporting and data to elevate the position and importance of membership marketing.

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If your goal this year is to attract and engage more families and their children this session is for you this session is for you. Dan Schmitz, of KECamps and kids programming guru, will explore the reasons why a child-focused approach is a winning strategy for retaining current members and gaining new ones. During this session he will share creative examples of what he is seeing work for private clubs, specifically in the area of summer programming.

Expected takeaways from this session include:

 

  • How dynamic summer programming is influencing membership sales and engagement
  • Identifying your target audience and how to reach them
  • Examples of non-traditional activities that work
  • Success stories from growing clubs
  • Actionable strategies for applying summer programming as a membership sales and retention tool

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New technology and a massive generational shift are significantly influencing how clubs should be marketing to prospective members. This session will spotlight how marketing has changed in the digital age and why private clubs would be wise to adapt. During the session we will look at why Inbound Marketing is essential to a membership marketing plan and the online strategies membership managers can implement to grow a club's prospective member list.

This session will focus on the following:

 

  • Keys to successful inbound marketing
  • Lead generation
  • Content creation and distribution
  • Prospect management

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What's trending in Private Clubs in 2017? Learn about industry trends from an expert in private club industry research and information, Jackie Carpenter, CCM, Editor of The Private Club Advisor.

Through this webcast, attendees will find out what private club members are craving and gain insights for evolving club programming. By acknowledging the trends and industry research presented in this webcast, your team can positively impact membership usage and satisfaction.

Webcast takeaways:

 

  • Learn about the latest trends in golf, wellness, food & beverage and service.
  • Understand what prospective and existing members are seeking in food and beverage.
  • Gather great ideas for member programming and special events.
  • Explore success stories from a variety of club types.

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Your club is a unique blend of emotional and visual experiences and while written text and images certainly play a part in communicating your story, video has become the go-to medium for people on the go. What’s more, 48% of “millenials” view video on their mobile device and 70% are likely to watch video before making a buying decision. It’s safe to say video marketing is no longer an up and coming tactic!

In this Webcast, Ed Heil, a former television news reporter and Owner and Founder of StoryTeller Media + Communications, will help you:

 

  • Learn how to use video to increase membership and event sales
  • Understand the biggest dangers in producing video
  • Understand the costs and how to maximize their investment

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Capturing the attention of our members and prospective members is a consistent challenge and this session will outline trending tips for designing an engaging website. If you are needing to renovate your existing site or simply looking for ways to energize pages that have become stale, this education opportunity is for you!

Expected takeaways from this session include:

 

  • Elements of engaging web design (calls to action, photography, content)
  • Latest club industry website design trends and styles
  • Website design examples
  • Mobile and responsive design examples

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