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Past President 2015-2016

Susan Greene, MCMP, LCAM

Our second 25th Anniversary celebration video comes from Susan Greene, MCMP, LCAM, association president in 2015-2016. Thanks for sharing your favorite PCMA memory with us! We wish we could have been there to toast you in person!



What's Trending

Exit Surveys

 

A primary asset to your membership retention programming is the data gathered through an exit survey. The opportunity to connect with a member during their transition away from the club is ideal for capturing perspectives and trends that might not otherwise be achievable.



PCMA & MembersFirst

Announcing Continued Partnership in 2020

 

MembersFirst is honored to start 2020 by renewing partnership with Professional Club Marketing Association and continuing to support the membership professionals that drive the club industry’s growth and success.


 

Announcing 25th Anniversary Conference

Colorado Springs, CO

 

Planning for PCMA's 25th Anniversary conference is in full-swing, and we look forward to releasing more information in the upcoming weeks. In the meantime browse photos from 2019, and learn more about the awesome attractions our host city has to offer.



Past President 2011-2012

Christine Bolton-Brown

 

As part of our 25th Anniversary celebration, each month we will share perspectives from some of our past association presidents and long-time members, reflecting back on their favorite PCMA memories. Our first feature comes from Christine Bolton-Brown, association president 2011-2012.



Professional Development

How Did We Get From Membership Secretary to Membership Director?

 

Based on the differences in definitions and responsibilities for secretary and director, one would conclude that the Membership Professional position has evolved. If Membership is the lifeline to a club – then what is the value of the Membership Director to the club?



Member Relations

Changing Things Up In 2020

 

One of my favorite things about starting a new year is the opportunity to change things up. PCMA members have consistently expressed difficulty engaging board and committee members. In response, we thought we would share an idea for an exercise in promoting synergy to assist in getting everyone on the same page as you begin the new year...



Communications & Technology

Experience Age Trend Facing Private Clubs In The New Year

 

The coming year promises to be particularly pivotal. Perhaps it’s because it’s the beginning of a new decade, or maybe it’s because changes have been simmering to a slow boil. Whatever the reason, 2020 will have a profound effect on the club industry...



Professional Development

A Gratitude Exercise

 

The recent Canadian Chapter of PCMA agenda featured a contribution from life coach, Kevin MacDonald. During this talk, Kevin shared the importance of making every day a great one and here is a summary of my favorite takeaway…Gratitude and making every day a great day.



What's Trending

Capital Improvement Communications

 

During our annual conference round table discussions attendees shared on the significance of communication during capital improvement project planning. While listening to the experiences being shared a few pieces of the puzzle stood out as being tremendously valuable.