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What's Trending?

F&B Minimums and Food To Go

Contributed by Hannah Eanes, CMP, Director of Members Relations at PCMA

Recently we have seen PCMA member clubs discussing the parameters surrounding food and beverage minimums, specifically as it pertains to food that is ordered and purchased to be consumed away from the club

 

Membership Retention & Relations

Best Practices To Engage All Family Members In Club Activities & Events

contributed by Marianne Schofield, CMP, Association Vice President, PCMA and Director of First Impressions at the The Ford Plantation

All club professionals should use the club's mission/vision as the guiding principle for each of the events and activities that you offer your members.

 

Employee Relations

Leadership & Team Engagement In Social Media

Contributed by Kristen Bunting, CMP, Director of Marketing & Communications at Princess Anne Country Club

How can we, as marketing leaders, earn trust, inspire and build bonds with our team to effectively utilize this important marketing platform?

 

Professional Development

3 Tips For Implementing A Successful Internship Program

Contributed by Hannah Eanes, CMP, Director of Members Relations at PCMA

The spotlight on private club communications and marketing is only growing brighter, and the need for talented and dedicated efforts within the department is becoming essential.

 

Member Relations

Face-to-Face Communication vs. Digital Communication

Contributed by Jessica Bush, MCMP, Association President and Director of Member Relations at Dallas Country Club

In an era that seems to be trending towards digital, digital, digital...has the push to communicate with our members this way created an environment that impedes on our ability to create those personal, "member touch" moments?

 

What's Trending?

Research & Listening Tools

Contributed by Mark Rossi & the MembersFirst Marketing Team, Jonas Club Software, Markham, ON

Listening to your audience and understanding what they are talking about can help ensure you're part of the right conversation. Two tools that can help with this are BuzzSumo and Mention.