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Announcing New Premier Partner


We are excited to share with you that we have secured below market value pricing, available to PCMA members only, with our newest Premier Private Club Resource Partner, MembersIQ. MembersIQ helps Membership Professionals simplify and enhance the way they welcome new members into club life.


Past President 2017-2018

Dianne Bazarian, MCMP


Now more than ever we are grateful for the network of professionals we have built over the past 25 years. Our July anniversary feature comes from Dianne Bazarian, association president in 2017-2018. Thank you so much for your words of encouragement.

Professional Development

The Three Essential Traits for Today’s Membership Professional


It is not enough for today’s membership professionals to just be paper pushers reacting to inquiries—we must be leaders in our organizations and actively seek to provide guidance to our department, general manager, board, and colleagues.

Communications & Technology

Practices for Enabling a Service Culture Within Your Club


Many clubs will dedicate the time and attention to creating the words, they’ll communicate them across the team, ingrain them as staff onboards, and they’ll even build the values into their member-facing website. But sometimes the work stops once the words have been written...

Member Engagement

Doing More Of What Works


When adjusting practices to engage prospective members without bringing them onsite, look to other industries for guidance. Colleges, Universities and Professional Associations have been in the business of engaging prospective students and prospective members for a long time.

April 2020 President's Message

Marianne Schofield, CMP, Director of First Impressions at The Ford Plantation


I encourage you to stay strong and positive, because your members need that consistency and calm. You are the “port” in this storm to keep your members engaged and connected...

Past President 2013-2014

Janet Collins, CMP, Director Membership Services at Sawgrass Country Club

Now more than ever are we grateful for the network of professionals we have built over the past 25 years.  Our April anniversary feature come from Janet Collins, CMP, association president in 2013-2014. Thank you so much for your words of encouragement.

Member Retention & Relations

Mother's Day Ideas


This week during our Membership & Marketing Mastermind sessions, some of the member programming conversation naturally landed on the upcoming holidays of Cinco de Mayo and Mother's Day. These weekly video calls have been awesome to say the least. Here are a few of my favorites from the call...

Professional Development

Value of the Membership Director Position from a General Manager’s Perspective


The value of the Membership Director is not that of the keeper-of-the-records, or as the first point of contact for new members/potential members, or even the unofficial keeper of anecdotal member storytelling. And while I would not diminish the value of all these functions, as they are a requirement of the position, they are not the most important...

Announcing New Chapter

The North Georgia Chapter of PCMA


The North Georgia Chapter hosted their inaugural meeting on March 13, at Atlanta Athletic Club in Johns Creek, GA. There were 13 private club membership and marketing professionals in attendance, representing city clubs, athletic clubs and traditional golf and country club properties...

Virtual Member Amenity Ideas

Keeping Members Engaged & Communicating Value To Prospects


We launched a coronavirus specific conversation forum and look forward to seeing feeds populate as your clubs start to confirm plans and programs for the near future. Together we will navigate this uncharted territory! In the meantime, I thought I would share my short list of ideas for bringing the club to your members...

What's Trending

4 Work From Home Tips


I wish I could be welcoming you to the world of remote work under better circumstances. I have been working from my home office for nearly ten years now and I’m happy to share some of the preliminary best practices that supported me in establishing a successful system...

What''s Trending

Standing Out In A Crowded Marketplace


I recently had the opportunity to sit in on a case study presentation spotlighting the re-branding project of Detroit Athletic Club. In listening to the examples and perspectives being shared, two interesting talking points regarding effectively communicating what makes a club unique stood out to me....

Announcing New Premier Partner

Survey and Ballot Systems


SBS is excited to collaborate with the PCMA membership on taking the guesswork out of electronic voting, making it simple for clubs to hold efficient and effective elections that are designed to increase voter turnout, reduce time spent and save money.

Past President 2015-2016

Susan Greene, MCMP, LCAM


Our second 25th Anniversary celebration video comes from Susan Greene, MCMP, LCAM, association president in 2015-2016. Thanks for sharing your favorite PCMA memory with us! We wish we could have been there to toast you in person!

What's Trending

Exit Surveys


A primary asset to your membership retention programming is the data gathered through an exit survey. The opportunity to connect with a member during their transition away from the club is ideal for capturing perspectives and trends that might not otherwise be achievable.

PCMA & MembersFirst

Announcing Continued Partnership in 2020


MembersFirst is honored to start 2020 by renewing partnership with Professional Club Marketing Association and continuing to support the membership professionals that drive the club industry’s growth and success.

Announcing 25th Anniversary Conference

Colorado Springs, CO


Planning for PCMA's 25th Anniversary conference is in full-swing, and we look forward to releasing more information in the upcoming weeks. In the meantime browse photos from 2019, and learn more about the awesome attractions our host city has to offer.

Past President 2011-2012

Christine Bolton-Brown


As part of our 25th Anniversary celebration, each month we will share perspectives from some of our past association presidents and long-time members, reflecting back on their favorite PCMA memories. Our first feature comes from Christine Bolton-Brown, association president 2011-2012.

Professional Development

How Did We Get From Membership Secretary to Membership Director?


Based on the differences in definitions and responsibilities for secretary and director, one would conclude that the Membership Professional position has evolved. If Membership is the lifeline to a club – then what is the value of the Membership Director to the club?

Member Relations

Changing Things Up In 2020


One of my favorite things about starting a new year is the opportunity to change things up. PCMA members have consistently expressed difficulty engaging board and committee members. In response, we thought we would share an idea for an exercise in promoting synergy to assist in getting everyone on the same page as you begin the new year...

Communications & Technology

Experience Age Trend Facing Private Clubs In The New Year


The coming year promises to be particularly pivotal. Perhaps it’s because it’s the beginning of a new decade, or maybe it’s because changes have been simmering to a slow boil. Whatever the reason, 2020 will have a profound effect on the club industry...

Professional Development

A Gratitude Exercise


The recent Canadian Chapter of PCMA agenda featured a contribution from life coach, Kevin MacDonald. During this talk, Kevin shared the importance of making every day a great one and here is a summary of my favorite takeaway…Gratitude and making every day a great day.

What's Trending

Capital Improvement Communications


During our annual conference round table discussions attendees shared on the significance of communication during capital improvement project planning. While listening to the experiences being shared a few pieces of the puzzle stood out as being tremendously valuable.