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Club Membership Challenge
The new generation of private club membership and marketing professionals is more impressive than ever. A more challenging and competitive club membership environment is bringing out the absolute best in club membership and marketing inventiveness. The Club Membership Challenge recognizes and awards clubs for successful membership recruitment, relations, retention and event initiatives.

Participants of The Club Membership Challenge - 2019 are invited to share their challenge entry initiatives with conference attendees at PCMA's 24th Annual Membership and Marketing Conference. A space will be dedicated at this year's conference to feature program display boards. Please contact info@askpcma.org with questions or for additional information.


Sample Entry Topics:

  • prospective member events
  • member guest events
  • referral programs
  • incentive programs
  • special event programming
  • youth programming
  • loyalty programs
  • legacy programs
  • membership categories
  • reciprocal programs
  • etc....let your creativity lead the way....
 

The Club Membership Challenge Requirements

Electronic Submission Requirements

Entry Submission Deadline: Emailed to Hannah@askpcma.org by September 13, 2019.

  • complete online registration form 
  • 1 page summary explaining the reasoning and goals behind the membership initiative
  • 1-3 page outline of the membership initiative (What it is, how it works, how it was marketed/communicated, how it was implemented, etc.)
  • 1 page summary of the results
  • Letter of authorization from club management for entry into The Club Membership Challenge - 2019
Conference Submission Requirements
A display board visually outlining the submitted initiative (Maximum size 20" x 30" x 3/16") should arrive to the conference venue by Thursday, September 20, 2019.

Display board box should be addressed in the following way:

Renaissance Hotel at Legacy West
Attention: Donna Coyne
6007 Legacy Drive
Plano, TX 75024

PCMA will not be responsible for the shipment or return of entries. Should you elect to keep your entry, it must be picked up by 2:00 p.m. on Tuesday, September 24, 2019. After this time, unclaimed entries will be discarded.

The Club Membership Challenge Awards

1st Place Winner:

  • 1st place recognition to be placed on display board at 2019 conference showcase
  • 1st place - crystal trophy honoring membership excellence
  • A $1,000 credit to apply to a single conference registration for 2020
  • Article and award excellence feature in Club Membership & Marketing Magazine
  • Club industry press release provided to important industry media channels
2nd Place Winner:

  • 2nd place recognition to be placed on display board at 2019 conference showcase
  • 2nd place crystal trophy honoring membership excellence
  • A $400 credit to apply to a single conference registration for 2020
  • Article and award excellence feature in Club Membership & Marketing Magazine
3rd Place Winner:

  • 3rd place recognition to be placed on display board at 2019 conference showcase
  • 3rd place crystal trophy honoring membership excellence
  • A $200 credit to apply to a single conference registration for 2020
  • Article and award excellence feature in Club Membership & Marketing Magazine

* Applicable to all 3 recipients: No cash value/not redeemable for cash. Conference credits are in the name of the member and non-transferable


Club Membership Challenge Registration

By submitting this form you are confirming your participation in PCMA's upcoming Club Membership Challenge.