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Top tags: Membership Sales  Communications  Marketing  Member Relations  Membership Sales Marketing 

Membership & Communications Director

Posted By Administration, Tuesday, January 21, 2020

Membership & Communications Director
Lauderdale Yacht Club
Fort Lauderdale, FL

Club Overview
Lauderdale Yacht Club, located in Southeast Florida, is Member-owned and familyfocused. We are currently under construction of our new clubhouse anticipated to open later summer, 2020. Our membership of approximately 1000 members enjoys several dining options throughout the week and year whether it is themed dining nights, holiday events or just a casual lunch or intimate dinner in one of our several dining rooms.

Job Summary
Develop and implement programs, projects and activities designed to increase and retain membership in the club. Represent the club with external constituencies. Coordinate the development and production of the club’s newsletter (Mainsheet), press releases and other internal and external written communications.

Tasks/Duties

  • Responsible for the membership process including membership development, inquiries, prospective member tours, and on-boarding of new members.
  • Works with sponsors thru application process. Maintains confidentiality of all member information. Oversees completion of Membership folder and communicates concerns and shortcomings to Secretary and Membership Committee.
  • Develops and ensures established procedures for processing prospective members’ applications are consistently followed.
  • Maintains the club’s member database (Northstar).
  • Plans and implements strategies to meet club membership goals.
  • Processes requests for and transfers of membership.
  • Holds prospective member functions.
  • Reports approved new members to Director of Finance to initiate administration of their memberships; ensures applications are completely and properly filled out, initiation fees are collected, and new members understand privileges and costs.
  • Processes member resignations; develops reports and undertakes special projects as applicable if membership retention problems arise.
  • Assesses need for and makes recommendation regarding membership classifications.
  • Tracks the success and overall performance of all membership activities.
  • Maintains a file of club history information.
  • Develop schedule for Board of Governor and House Committee Meetings, create and distribute monthly agendas for meetings, ensure proper setup of meeting rooms, attend and type meeting minutes.
  • Engages active members to make referrals and to assist with recruitment efforts.
  • Oversees administration of membership rules and regulations to ensure consistency in interpretation and application; updates club rules and regulations and keeps members informed of changes.
  • Responsible for all correspondence to members regarding rules infractions.
  • Maintains a presence during club operating hours and events to assist in meeting and greeting members and guests.
  • Responsible for participation in member events and managing event reservations and assisting front desk as needed with event check in.
  • Surveys other clubs for information useful in setting and revising club membership policies (Private Club Marketing Association).
  • Develops and coordinates the club’s publicity efforts.
  • Supervises development of the club’s internal communications program.
  • Promotes club activities using table tents, newsletters, direct mail flyers, notices on club website, social media platforms and other means.
  • Develops e-mail campaigns and mailings with guidance from the General Manager, other Department Heads and Committee Chairs.
  • Manages the Club’s social media presence, messaging and brand strategy for all social platforms.
  • Writes, compiles or edits all club newsletter articles; collects, organizes and submits all copy for production on a timely basis; proofs contents; responsible for assisting with design and layout with vendor.
  • Establishes and creates print materials for club, including new member and prospective member promotional pieces, menus, and in-house signage.
  • Works with department heads to maintain and update website content.
  • Maintains and promotes club’s website and mobile app content and usage for members and staff.
  • Supervise Communications & Member Services Supervisor and Member Services Staff: complete staff work schedules, provide training, counseling and overall support as needed. • Attends management and staff meetings.
  • Effectively responds to member comments in accordance with club standards, policies and rules; uses ideas, feedback and suggestions to continuously improve the services provided to members.
  • Develops and adheres to departmental budget; monitors and takes corrective action as necessary to help assure budget goals are attained. 
  • Serves as manager on duty as scheduled.
  • Serves on applicable club committees.
  • Responsible for documents for Board of Governors meetings and assist with communication for Board and Executive Committee Meetings.
  • Creates club surveys.
  • Coordinates sale of Miami Dolphins Season Tickets, takes reservations, arranges bus transportation to games.
  • Provides administrative support to General Manager.
  • Completes other appropriate assignments made by the General Manager.
  • Maintains club’s member bulletin boards.
  • Orders, receives and maintains Yacht Shop Inventory.
  • Position requires a flexible work schedule including some evenings, weekends, and holidays with a work week of forty (40) hours plus per week.  

Job Knowledge, Core Competencies and Expectations

  • Ability to establish and maintain effective relationships with supervisory and administrative staff, employees, guests and the general public.
  • Proficient with English grammar and news-style writing, feature writing, copywriting, proofreading and editing.
  • Responsible for all membership communication.
  • Excellent oral, written, and personal communication skills required.
  • Excellent project and time management skills with attention to detail.
  • Direct and oversee Membership Department
  • Emphasis on strong financial acumen and control of budget.
  • Experience with graphics software to include experience with In-Design, Illustrator, Photoshop, PowerPoint, Microsoft Publisher, and Adobe Acrobat.
  • Experience with Excel and database programs.
  • Knowledge of and ability to perform required role in emergency situations.  

Education and Experience

  • Bachelor’s degree in Business Administration, Hospitality or Resort Management, Communications, Public Relations or related major preferred.
  • A minimum of two years of customer service experience required.
  • Three (3) years of work experience in the hospitality industry preferred.
  • Five years of relevant work experience preferred.
  • Website content management experience required.  

Interested candidates should submit a Resume and detailed cover letter to Dawn Dierkes, SPHR, SHRM-SCP, HR Director, at dawn.dierkes@lyc.org describing their alignment with the qualifications outlined in this profile and the reason for their interest in the Membership and Communications Director position.

Tags:  Communications  Member Relations 

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Director of Membership Sales & Marketing

Posted By Administration, Monday, January 20, 2020

Director of Membership Sales & Marketing
Manor Country Club
Rockville, MD

Primary Function

Develop and implement sales and marketing programs focused on increasing and retaining members in a private, family country club.

Position Responsibilities

  • Development and implementation of sales and marketing programs, both on and off site.
  • Conducts Club tours to prospective members either by appointment or walk-ins.
  • Field membership inquiries via e-mail, phone calls, and walk-in requests.
  • E-mail and mail membership information and packets to interested parties.
  • Attend 1–2 Club events each month to continue building relationships with existing Manor Country Club members.
  • Create membership promotional and supply budget. Evaluate previous year’s programs and promotion.
  • Follow-up with all inquiries regarding member applications, membership category change requests, resignations.
  • Take ownership of the Club’s web-site providing continual updates of the public and private content for the benefit of our existing and prospective members.
  • Prepares various monthly membership reports and maintains membership information.
  • Responsible for reaching membership budget goals and annual targets.
  • Coordinate and work prospective new member events or events sponsored by the Membership Development Committee.
  • Design and create flyers for membership events, plan the entire year of events (new member).
  • Assist with preparation of monthly member newsletter.
  • Other duties as assigned by the General Manager.  

Knowledge and Qualifications

  • Bachelor’s Degree in marketing, communications or hospitality preferred.
  • Must have good computer skills (Excel, Word, Publisher, Power Point, Access).
  • Must have internet and social media marketing skills.
  • 2-5 years related experience a plus.
  • Good verbal and written communication skills.
  • High energy, service oriented people person.  

Essential Functions

  • Courteous, professional and businesslike appearance, demeanor and behavior.
  • Ability to show up for work on time prepared to work.
  • Ability to interact well with co-workers, members and guests.
  • Ability to understand and follow work rules and procedures.
  • Able to lift 15 pounds to waist, able to reach, twist and bend.  

Compensation and Benefits

  • Full time year round, salaried position
  • $60,000 - $65,000 per year plus commission
  • Medical, dental, life insurance, disability insurance
  • 401(k) plan with employer match
  • Vacation and paid time off
  • Paid holidays
  • Employee meals
  • PCMA membership  

To apply, send resume and cover letter to:
Jack Molinaro, CCM, CCE General Manager/COO jmolinaro@manorcc.org Manor Country Club 14901 Carrolton Road Rockville, MD 20843 

Tags:  Marketing  Membership Sales 

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Membership Director

Posted By PCMA Admin, Thursday, December 26, 2019

Kenwood Golf & Country Club
Bethesda, MD

Primary Function 
Maintain new and existing members and manage all communication and marketing efforts in a private country club grossing $10 million in revenue annually to ensure membership is growing and the standards of Kenwood Golf & Country Club are consistently met.

Position Responsibilities:

  • Develop membership marketing plans and execute under the direction of the General Manager and President of Kenwood.
  • Lead prospective members through the membership process from first inquiry through private tour(s) and orientation into membership, culminating in quarterly New Member Reception.
  • Design and publish ten newsletters per year detailing upcoming events and important Club information.
       
  • Two versions: 4-8 page hard copy mailed to all members and 20+ page digital copy emailed to all members
  • Plan and oversee all planned social sales activities – such as promotional receptions, new member parties, and orientation sessions.
  • Assist with the promotion of Club activities & special events through designing event flyers and circulating event information to the necessary members.
  • Ensure prompt and regular communication with all members regarding membership matters and Club activities.
  • Follow up with all inquiries regarding and process all new member applications, member status change requests, and member resignations.
  • Ensure that the following administrative and promotional tools are always updated and integrated into the overall sales effort: 
       
  • Membership Application
  •  Membership Welcome Packet
  • Club Website
  • Monthly Newsletter 
  • Establish and maintain a close working relationship with the Club Manager, Front Desk Staff, and Catering Team; and assist other department heads as necessary.
  • Compile all necessary documents for monthly Board of Governors meetings and assist with all communication within Board and Executive Committee.
  • Understand the Club’s brand and promote the brand in all forms of communication.
  • Manage the Club’s social media presence, messaging and brand strategy across all social platforms (Facebook, Twitter, Instagram).
  • Take ownership of the Club’s website; providing continual updates of the public and private content for the benefit of our existing and perspective members. 

Knowledge and Qualifications

  • Outstanding verbal and written communication skills.
  • Superior project and time management skills; excellent attention to detail.
  • Energetic, enthusiastic and service oriented. Is responsive and has ability to foster relationships. Enjoys working with different personalities and can adapt/accommodate to others’ working styles to achieve the desired goals and objectives.
  • Highly organized with ability to manage multiple tasks simultaneously.
  • Must be technologically proficient with strong internet and social media marketing skills.
  • Proficient in programs such as Microsoft Office, Clubessential, and various Club Software Programs.
  • Basic graphic design skills; understanding of graphics programs (like Adobe InDesign) preferred.
  • Bachelor’s Degree in marketing, public relations, communications or hospitality management preferred.
  • 2-5 years related experience. Previous country club, membership organization or golf industry experience would be viewed positively. 

Compensation and Benefits

  • Full time, year round, salaried position
  • Starting salary of $50-55K per year with year-end performance-based bonus
  • Medical, Health, dental, basic life insurance
  • 401(k) plan with employer match
  • Vacation and Paid time off
  • Employee meals
  • Continuing Education 

To apply, send resume and cover letter to:
Mr. Bill Worrell
General Manager
bill@kenwoodcc.net
Kenwood Golf & Country Club
5601 River Road
Bethesda, MD 20816

Tags:  Membership Sales 

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Director of Membership Sales & Marketing

Posted By PCMA Admin, Wednesday, November 13, 2019

Director of Membership Sales and Marketing
California Yacht Club
Marina del Rey, CA
 

 Job Offered: Director of Membership Sales and Marketing

Location: Marina del Rey, California
Reports to: The General Manager
Supervises: The Membership Administrative Assistant.

California Yacht Club (CYC) is searching for an innovative and enthusiastic individual who is passionate about sales within the hospitality industry. A professional and who has a courteous and friendly demeanor to interact with Club members, other team members, and prospective new members. The ideal candidate will possess excellent communication and management skills with a strong track record membership recruitment, development, retention, and all other facets of membership sales. He or she must provide a strong level of member service as well as providing value to our members.

Located in beautiful Marina del Rey, California Yacht Club is recognized as a Platinum Club of America as one of the leading yacht clubs. Founded in 1922, the club is known for its hospitality not only to its own club members but to visiting members from clubs world-wide. CYC has hosted numerous boating events including world and national championships. The club controls and operates approximately 300 boat slips ranging from 25 to 100 feet. CYC has a strong junior program and maintains a fleet of club owned boats that members can use.

Basic Function & Scope
This position is responsible for the development and implementation of membership sales and marketing with a focus to increase Club membership.

The Director is responsible for the marketing strategy, advertising, on and offsite promotion, social media and budget for the Membership Department. Primary sales person in receiving phone, email and walk-in leads, leading Club tours and coordinating with the membership committee.

Objective/Accountability

  • Arrive at work in accordance to the post hours of the Membership Department. Business attire as described in the Employee handbook.
  • Greet members by name as you come across them within the Club.
  • Select and train the Administrative Assistant in the procedure of the Membership Department, use of North Star, the Roster, and reciprocal clubs.
  • Conduct a monthly training in the standards and procedures of the membership department as well as monthly safety training.
  • Write and give an annual performance review of your direct report.
  • Attend weekly department meeting, annual manager training (LAAC), first aid training and monthly safety training.
  • Give Club tours to prospective members either by appointment or walk-ins.
  • Field membership inquires via email, phone calls and walk-in requests.
  • Email and mail membership information and packets to interested parties.
  • Create and develop an on-going marketing strategy incorporating internal and external marketing promotions.
  • Create and maintain social media (Facebook, Twitter and Instagram) accounts. Post every 3-4 days rotating topics between general Club activities, young kids, sailing, upcoming events, power boats and rowing. Like, comment, tag and follow members, prospective members, local businesses, and other boating related accounts to drive traffic to our account and website.
  • Walk property 1-2 times a day to interact with members and continue to build relationships. Take photos of any activities, events, or members in general for social media, the website archives, ect.
  • Design and create flyers for membership events sponsored by the Membership Department and post to CYC website calendar.
  • Have a general awareness of Club events and activities going on each week to answer member questions.
  • Coordinate monthly prospective new member meetings.
  • Create prospective new member packets for membership committee, staff and welcome committee.
  • Arrange member sponsors for qualified prospective new members who don’t already have sponsors through introductions via the welcome committee.
  • Send prospective new members applications to the Accounting Department to run credit checks.
  • Notify previous month’s prospective members when they have been accepted for membership and send next steps for finalizing their membership. Send Welcome letters and any additional Club promotional coupons.
  • Attend community events and social functions to network with other members of the community for prospective new members or partnerships. Meet with community members or organizations who may want to bring groups or businesses to have events here to work together and attract our target demographic. Attend boat show or local events incorporating things relevant to the boating world.
  • Maintain the Membership section of the CYC website.
  • Attend 1-2 Club events each month to continue building relationships with existing CYC members.
  • Submit expense report for monthly expenses for membership department.
  • Create membership promotional and supply budget. Evaluate previous year’s programs and promotion and decides what to incorporate or change for the following year. Update marketing materials.
  • Attend educational seminars or conferences related to the membership in private clubs.
  • Other duties as assigned by the General Manager.
 

Knowledge and Qualifications

  • College Graduate with preference in Marketing.
  • Must be able to communicate in English; reading, writing (composing using good composition and business style) and the ability to speak clearly.
  • Must have good computer skills and knowledge of Excel, Word and Access.
  • Must have the ability to learn how to maintain records in North Star.
  • Must have the ability to answer the phone and help customers and guests, often simultaneously.
  • Must know how to use social media. 

Essential Functions

  • Courteous, professional and business-like appearance, demeanor and behavior.
  • Ability to show up for work on time prepared to work.
  • Ability to interact well with co-workers, Members and guests.
  • Ability to understand and follow work rules and procedures.
  • Ability to lift 15 lbs. to the waist. Ability to reach, twist, and bend. 

In addition, we offer a comprehensive benefit package, including medical, dental, vision, life insurance, and 401K.

To apply, please forward your resume to: lindsay.pizarro@calyachtclub.net

The California Yacht Club is an Equal Opportunity Employer.

Please no phone calls and no solicitation from third party employment vendors.

Tags:  Membership Sales Marketing 

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