by Hannah Eanes, CMP, Director of Member Relations, Professional Club Marketing Association
We launched a coronavirus specific conversation forum and look forward to seeing feeds populate as your clubs start to confirm plans and programs for the near future. Together we will navigate this uncharted territory!
In the meantime, I thought I would share my short list of ideas for bringing the club to your members...
If you haven’t started already, rally the troops for a video conference call on what should be included in your selection of virtual member amenities. This will support relationships with your existing members, provide content to share with potential members, help justify continued monthly dues generate content for your various communication outlets.
If you are having trouble identifying what you can offer, survey your members and ask the question, what is something you have always wanted to learn how to do OR what is a course you have always wanted to take? Then, look for common themes and identify experts within your staff or community who can bring that knowledge to your members through an online platform.
Here are some sample virtual workshops and classes that I have been thinking about:
- Create a clever 20 second club-specific hand washing jingle to preface a cooking class series.
- Recruit someone from your housekeeping staff to share best practices for maintaining a clean and healthy environment at home.
- Feature your engineering department, instructing on how to build a raised garden or flower bed.
- Get your horticulturist to offer some tutorials on spring and summer planting.
- With signs of spring sprouting, feature a team member giving a class on floral arranging or making a DIY wreath for the front door.
- Find the most organized person on your team and have them offer tips for cleaning out or straightening up closets and cabinets.
- Identify a team member with a hobby of refinishing furniture or giving old pieces new life with chalk paint.
- Start an online book club.
- Offer wine and spirits education.
Here are some ideas for promoting continued community between members:
- Survey for a listing of favorite movies, TV series or books and share it back sorted by category.
- Organize a coronavirus fitness challenge with the support of your culinary and fitness teams.
- Identify a common cause to engage with. Maybe local food banks, blood donation centers, animal shelters, or set up an employee support program?
- Develop a mentoring or tutoring program between members and children who are out of school.