by Hannah Eanes, CMP, Director of Member Relations, Professional Club Marketing Association
One of my favorite things about starting a new year is the opportunity to change things up. PCMA members have consistently expressed difficulty engaging board and committee members so we thought we would share some exercises for promoting synergy…
Get everyone on the same page by presenting your volunteer leadership with a scorecard. Put together a listing of your current membership retention and relations activities and invite your leaders to rate how well they feel those activities are going on a performance scale. Once everyone has shared their opinion, you can then as a group clearly see your areas for improvement. Some sample activities follow as inspiration for putting together a scorecard specific to your club:
PCMA members and subscribers can find Hannah's full perspective here.